Happy

Welcome and lets get started

Why I do, what I do.

The reason I get up in the morning. (besides my cold brew)

What I do?

I design digital tools.

How I do it?

I use design tools, uphold design and UX principles, understand business goals, study analytics, test solutions, research human behaviors, study human psychology and collaborate with others.

Why I do it?

I believe that us humans are at our best when we have a goal, a belief or purpose and the right tools to achieve them.

*Modeled after Simon Sinek’s “start with why“.

Steps to Success

How I do it

1
Discovery

Discovery

Questions, questions and more questions, First Principle Thinking. What are we creating, who are we creating it for, and why are we creating it. With the help of stakeholders, these questions will build the scope, requirements and the problem statement for the project.

2
Research

Research

Interviewing and surveying users, digging deep in analytics and creating a competitive analysis to find strengths, weaknesses, flaws and improvements. All the while getting inspired by examples in Dribbble, Pinterest, Behnace or Google Search.

3
Identifying Objectives

Identifying Objectives

Objectives like user’s goals, business goals and desired outcomes. Then make them all work in a harmonious way to produce the most beautiful experience possible. Just like Bach: Cello Suite No. 1 in G Major, Prelude.

4
Initial Sketches

Initial Sketches

Paper and pencil are my go-to to quickly think through ideas and get a general sense of what the experience needs to feel like. Easy to create and easy to dispose, no strings attached.

5
Wireframes & Prototyping

Wireframes & Prototyping

Turning those sketches into a structured wireframe prototype is next. This will focus the team in ironing out kinks in the flow and functionality before focusing on the look and feel. Dev team is also engaged at this point to avoid any surprises or hurdles later on.

6
Evaluating Design

Evaluating Design

Often and early is key. Validating should be constant and iterative. We need to run hard, but not in the wrong direction.

7
High-Fidelity Mockups

High-Fidelity Mockups

Creating a great look and feel that reinforces the brand’s values and personality is vital to make the product intuitive, secure and trustworthiness. Hence people using it more in return, Aesthetic Usability Effect. Value out, value in.

8
Handoff

Handoff

Anywhere form presentations, sources files, design systems, Zeplin links, GDrive or Confluence pages, all is considered to ensure a good and efficient work flow with the dev team and others involved.

9
Refinement

Refinement

Ongoing. I make sure that communication between the user, the business and technology are continuously and easy to understand. This means that the product is tested and improved constantly.

Variety is the Spice of Life

Industries I’ve designed for

Financial & Fintech

Healthcare

Government

Retail

Manufacturing

Food & Beverage

Proof is in the Pudding

My work

I Don’t Bite

Get to know me a little more